Adidas Marketing Strategy With Hip Hop Rapper Kanye West

Adidas, the brand with the three stripes, has to be a brand that is well sought after by consumers. The company has been established since 1949 in Herzogenaurach, Germany (Adidas-Group), however, the brand has soared in the past couple of months. This is because Adidas has recently paired up to collaborate with well known western musicians, like Kanye West and Pharell Williams. That is not to say that Adidas has never collaborated in the past, in fact the brand is known to be one of the biggest companies to collaborate with artists (Adidas-Group). These artists includes Rick Owens, Yohji Yamamoto, Raf Simons, etc. However, Adidas has climbed up to the top as a result of their collaboration and marketing strategy with hip-hop rapper Kanye West. It is the brand’s encoding of the music/rap culture and idolizing West, which is the very reason their profit has skyrocketed. Adidas has encoded their products to shape its consumers to become, or to feel as if they are Kanye West himse lf with their newest sneaker called the â€Å"Yeezys.† The Yeezys are West’s personal design used with Adidas’ â€Å"boost† technology, and not only are the sneakers eye-boggling for its consumers, but it’s also marketed as comfortable and for everyday-wear. On top of that, Adidas and West have decided that the sneakers should be limited, which they then announce a specific date to release the product, world-wide (Adidas). This marketing strategy is to create an environment for West’s fans and consumers, theShow MoreRelatedMarketing Plan For A Business Manager1991 Words   |  8 Pagesthat marketing can be used as strategic way to increase ones a profits and values of their company’s product and service. Marketing is a primarily a value communicator, rather than a value creator, deliverer or manager. When a Company is selling footwear and other sporting accessories there’s a strategy that must be apply in order for that product to beat its competitors. Adidas was my first choose to do my midterm paper on because I grew up loving Adidas more than Nike. Adidas standRead MoreA Bathing ape Essay1959 Words   |  8 PagesIntroduction This assessment is aiming to outline the marketing strategies of the â€Å"A Bathing Ape† company from several viewpoints. A Bathing Ape Company, which formed and took off in Japan, they manufacture a mixture of products and service on a global scale. Nigo, a Japanese DJ founded the company in 1993. The brand popularity was one of main purpose of their success, even though they have a high pricing policy. However, their supplies are not equal to their demands their customers desired productRead MoreNike Marketing Strategy7428 Words   |  30 PagesDescription of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years of